Cookie Policy

What Are Cookies and Why We Use Them

Cookies are small text files that websites store on your device when you visit. Think of them as digital sticky notes that help us remember your preferences and improve how the site works for you.

At CognitWise, we use these technologies to make your experience smoother. For example, if you're researching keywords across multiple sessions, cookies help us remember where you left off. They also let us understand which features people actually use so we can focus our efforts where they matter most.

We don't use cookies to sell your information or track you across the internet. Everything we collect stays within our system and helps us serve you better.

Types of Tracking Technologies We Use

Different cookies serve different purposes. Here's what we're actually doing behind the scenes:

Session vs. Persistent Cookies

Session cookies disappear when you close your browser. They're temporary helpers for that specific visit. Persistent cookies stick around longer — maybe a few weeks or months — and remember things like your login status or interface preferences.

We try to keep persistent cookies to a minimum and only use them when there's a real benefit to your experience.

How This Actually Improves Your Experience

Let me give you some concrete examples. When you run a keyword analysis, we might store your search parameters so you can come back tomorrow and pick up where you left off. That's way more convenient than re-entering everything from memory.

Or say you prefer viewing data in a specific format — maybe you always want monthly search volumes instead of yearly totals. Functional cookies remember that choice so you're not constantly switching settings.

On the technical side, performance cookies help us catch issues before they become widespread problems. If page load times spike for mobile users, we can investigate and optimize accordingly.

Managing Your Cookie Preferences

You're in control here. Every modern browser lets you manage or block cookies entirely. Keep in mind that blocking essential cookies will probably break parts of the site, but that's your choice to make.

Data Retention and Security

We don't keep cookie data forever. Session cookies vanish when you close your browser. Persistent cookies typically expire after 30 to 90 days, depending on their purpose. Login tokens might last longer for convenience, but we regularly review and clean out old data.

All cookie data is stored securely and transmitted over encrypted connections. We treat this information seriously because it's part of maintaining your trust.

Third-Party Cookies

We occasionally work with analytics providers or service integrations that set their own cookies. When we do, we make sure they meet reasonable privacy standards. But honestly, we try to minimize third-party dependencies because they add complexity and potential privacy concerns.

If a third party sets cookies through our site, their privacy policy applies to that data. We'll always be transparent about who we're working with.

Updates to This Policy

Technology changes. Our services evolve. Sometimes we'll need to update this policy to reflect new tracking methods or revised practices. When we do make significant changes, we'll update the date at the top and may notify active users through the platform.

It's worth checking back occasionally if you care about these details. We won't change our fundamental approach without good reason, but specifics might shift over time.