Cookie Policy
This policy explains how CognitWise uses tracking technologies on cognitwise.com. We believe in transparency about the data we collect and why we need it.
Last Updated: January 2025
What Are Cookies and Why We Use Them
Cookies are small text files that websites store on your device when you visit. Think of them as digital sticky notes that help us remember your preferences and improve how the site works for you.
At CognitWise, we use these technologies to make your experience smoother. For example, if you're researching keywords across multiple sessions, cookies help us remember where you left off. They also let us understand which features people actually use so we can focus our efforts where they matter most.
We don't use cookies to sell your information or track you across the internet. Everything we collect stays within our system and helps us serve you better.
Types of Tracking Technologies We Use
Different cookies serve different purposes. Here's what we're actually doing behind the scenes:
Essential Cookies
These keep the site working. Without them, you wouldn't be able to log in, save searches, or navigate between pages properly. They're not optional because they're literally part of how the website functions.
Functional Cookies
These remember your choices — language preferences, display settings, that sort of thing. They make return visits feel seamless instead of starting from scratch every time.
Analytical Cookies
We use these to understand how people interact with our keyword research tools. Which features get ignored? Where do people get stuck? This data helps us build something actually useful.
Performance Cookies
These track loading times and technical performance. If something's running slow for users in a specific region, we need to know about it so we can fix it.
Session vs. Persistent Cookies
Session cookies disappear when you close your browser. They're temporary helpers for that specific visit. Persistent cookies stick around longer — maybe a few weeks or months — and remember things like your login status or interface preferences.
We try to keep persistent cookies to a minimum and only use them when there's a real benefit to your experience.
How This Actually Improves Your Experience
Let me give you some concrete examples. When you run a keyword analysis, we might store your search parameters so you can come back tomorrow and pick up where you left off. That's way more convenient than re-entering everything from memory.
Or say you prefer viewing data in a specific format — maybe you always want monthly search volumes instead of yearly totals. Functional cookies remember that choice so you're not constantly switching settings.
We also use analytics to spot patterns. If we notice that 70% of users abandon a particular feature halfway through, that tells us something's confusing or broken. We can then redesign it to work better.
On the technical side, performance cookies help us catch issues before they become widespread problems. If page load times spike for mobile users, we can investigate and optimize accordingly.
Managing Your Cookie Preferences
You're in control here. Every modern browser lets you manage or block cookies entirely. Keep in mind that blocking essential cookies will probably break parts of the site, but that's your choice to make.
Browser Settings
Most browsers have cookie controls buried in their privacy or security settings. You can usually:
- Block all cookies (though this might break websites)
- Block only third-party cookies
- Delete cookies after each session
- Review and remove individual cookies
The exact steps vary by browser. Chrome, Firefox, Safari, and Edge all have slightly different menus, but the core options are similar. A quick search for "manage cookies in [your browser]" will give you specific instructions.
What happens if you block cookies?
The site will still load, but you might lose saved preferences, have to log in repeatedly, or find that certain features don't work as smoothly. It's a trade-off between privacy and convenience.
Data Retention and Security
We don't keep cookie data forever. Session cookies vanish when you close your browser. Persistent cookies typically expire after 30 to 90 days, depending on their purpose. Login tokens might last longer for convenience, but we regularly review and clean out old data.
All cookie data is stored securely and transmitted over encrypted connections. We treat this information seriously because it's part of maintaining your trust.
Third-Party Cookies
We occasionally work with analytics providers or service integrations that set their own cookies. When we do, we make sure they meet reasonable privacy standards. But honestly, we try to minimize third-party dependencies because they add complexity and potential privacy concerns.
If a third party sets cookies through our site, their privacy policy applies to that data. We'll always be transparent about who we're working with.
Updates to This Policy
Technology changes. Our services evolve. Sometimes we'll need to update this policy to reflect new tracking methods or revised practices. When we do make significant changes, we'll update the date at the top and may notify active users through the platform.
It's worth checking back occasionally if you care about these details. We won't change our fundamental approach without good reason, but specifics might shift over time.
Questions About Cookies?
If something here is unclear or you want more detail about specific tracking technologies, reach out. We're happy to explain what we're doing and why.
- Email: contact@cognitwise.com
- Phone: +82 31 236 9515
- Address: 63-7 Godeung-dong, Paldal-gu, Suwon-si, Gyeonggi-do, South Korea